Her path doesn’t respond to marketing logic, it follows emotion. Each piece, each project, each frame bearing the Now Open name feels drawn from an untold story that already echoes. No formulas. No templates. Just vision, intuition, and a commitment to aesthetics that crosses industries, from luxury to music, without losing its authenticity.

Victoria doesn’t present herself as a filmmaker, yet her gaze carries script, rhythm and atmosphere. Her practice is auteur creative direction, narratively precise, emotionally deep. She imagines the image as a body, a silence, a memory.

This interview doesn’t simply explore her process, it reveals her ethics. A conversation that doesn’t decode a creative CEO, but rather opens the door to the visual universe of a woman who is building an aesthetic, not just of the present, but also of what’s to come.

1. Now Open has a distinct, elegant and emotional visual identity. What foundational question sparked the studio?

V.P: The question was: How can we tell visual stories with the strength of cinema, the emotion of fashion, and the authenticity of real life?
From the very beginning, Now Open was created to move beyond commercial aesthetics and build an emotional, aspirational visual language with its own narrative.

“I wanted to create a studio where every image felt like a scene from a film that doesn’t exist yet.”

2. Your pieces don’t look alike, yet they share a sensibility. What’s your non-negotiable creative principle?

V.P: Emotional coherence. We can adapt to different industries, luxury, music, fashion, but what we never compromise is that each image must have soul and say something true.

“I’m not after a uniform aesthetic, I want one that lives in memory in every project.”

3. You’ve worked with iconic names in fashion, luxury and music. How do you protect your voice inside global structures?

V.P: By defending the authenticity of our gaze. In global environments, there are countless creative and commercial interests. But for us, the priority is preserving a narrative that stays true to the Now Open identity: elegant, emotional, and elevated.

“A voice is protected with conviction, not volume.”

4. A powerful image isn’t always a ‘perfect’ one. What role do intuition, error or silence play in your process?

V.P: They’re essential. Intuition opens creative paths, error reveals unexpected treasures, and silence lets the image breathe. Technical perfection without emotion doesn’t transform, we seek images that feel alive.

“Mistakes aren’t accidents, they’re narrative tools.”

5. Your work moves between technical precision and emotional charge. Where does a piece begin for you: with the idea, the emotion or the image?

 V.P: It always starts with the emotion, the inspirations, the freedom, the absence of fear. That initial spark defines the atmosphere and the tone. Then comes the idea, which structures the project. The image is last: it’s the crystallization.

6. When you portray the body or beauty, there’s no cliché, there’s narrative. What drives your representation?

V.P: The intention to show beauty as a language, not a formula. The body and aesthetic are vehicles for identity, power, and vulnerability. We aim for each image to be a narrative, not a stereotype.

“The body isn’t an object, it’s a story in motion.”

7. What was the hardest, and most liberating, part of founding a studio that doesn’t follow trends, but proposes language?

V.P: The hardest was earning trust in a market that craves safe formulas. The most liberating was seeing that when you offer a genuine language, you connect with brands and audiences who value originality and long-term vision. We like to take risks.

“Trends are waves. Language is the sea.”

8. What creative decisions remind you that control can also be freedom?

V.P: When we choose to simplify. At Now Open, we believe restraint is also a powerful aesthetic choice. Sometimes control is deciding what not to show and that opens space for creative freedom.

“Silence is also an aesthetic decision.”

9. What role does your team play in your vision? How do you build a process that doesn’t just produce, but transforms?

V.P: The team is the heart of the studio. We work collaboratively because we know the best ideas are born from exchange. Our goal isn’t just to deliver visuals, but to create transformative experiences for everyone involved: clients, models, creatives and audience. I see my team as an orchestra — each person contributes an essential note, and only together is the final symphony composed.

“A great team doesn’t just execute, it amplifies the vision.”

10. For you, today, what is an unforgettable image? And what is an empty one?

V.P: An unforgettable image is one that transcends the moment and leaves an emotional trace. An empty one only aims to please, with no purpose behind it. For us, the power of an image is in creating an emotional experience, one that remains beyond aesthetics and becomes a reference for future inspiration.

“An unforgettable image lingers like an echo. An empty one fades in seconds.”

11. What’s the greater purpose of what you’re building with Now Open?

V.P: “Everything I do with Now Open is, at its core, training for cinema. I aspire to direct my own film, and every project is a fragment of the language I’m building toward it.”