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Claudia Valdez is a Mexican editorial leader, creative strategist, and recognized voice in the international beauty and fashion industry. With more than 15 years of experience, including 13 years as Beauty Editor at Vogue México & Latinoamérica, she has developed an editorial perspective defined by curiosity, judgment, and an instinct for discovering emerging talent. Her work has moved beyond conventional beauty coverage to examine identity, creativity, and contemporary culture, while introducing voices and spotlighting ideas before they enter the wider conversation.

Her influence extends beyond publishing. As a former professor at Condé Nast College, Valdez has shared her expertise with emerging professionals and cultivated creative talent. Across fashion, beauty, and media, she has built industry relationships while championing independent thinking. For Valdez, editorial leadership means more than documenting what is happening: it means recognizing potential, opening doors, and shaping what deserves attention.

In 2025, Valdez founded Topics That Transform, an independent bilingual editorial house operating between Los Angeles and Mexico City. Conceived to connect established figures with emerging perspectives across fashion, beauty, art, design, and contemporary life, the publication reflects her belief that editorial authority and creative discovery belong together. As Founder and Global Editorial Director, she defines TTT’s editorial vision, strategic positioning, and long-term development. Her ambition is to build an international platform with the freedom to ask different questions, the discernment to recognize exceptional talent, and the influence to bring overlooked stories into the cultural conversation.

Noemí Cruz is a creative director and designer with more than a decade of experience spanning editorial publishing, art direction, and international brand development. Her time at Vogue México & Latinoamérica gave her experience of the standards and demands of fashion publishing. Beyond the editorial world, she has worked across beauty, sport, and brand communication, developing a perspective that balances aesthetic instinct with strategic clarity. Her strength lies in giving ideas a visual identity that feels distinctive and unmistakably its own.

Her portfolio includes collaborations with Nike, Gatorade, Clinique, and Tony Robbins, reflecting versatility across industries. From art direction to brand identity, Cruz brings an eye to the relationship between image, message, and meaning. Rather than following a recognizable formula, she approaches each project through its character, creating visual systems that communicate with precision and retain their relevance beyond a single campaign.

As Co-Founder and Global Creative Director of Topics That Transform, Cruz has shaped the publication’s visual world from the outset. Working alongside founder Claudia Valdez, she helped turn an editorial concept into a distinctive, instantly recognizable identity, establishing the design language that connects its stories, platforms, and creative expression. Today, she oversees art direction and visual development, guiding how TTT presents itself as the publication grows. Her role is not simply to make the editorial vision visible, but to give it a character of its own: one that audiences can recognize before reading a single word.

Andrea Bautista is the Digital Editor of Topics That Transform. With experience at Vogue México & Latinoamérica and ELLE México, she has developed her career across fashion, beauty, culture, and lifestyle journalism. Her editorial work reflects a particular interest in stories that explore the evolution of these industries, the people shaping them, and their relationship with contemporary society. Her experience across established publications has given her a strong understanding of specialized journalism, research, and content development for audiences engaged with the creative industries.

With a particular interest in beauty and its many dimensions, Andrea approaches the industry as a starting point for exploring identity, well-being, and the ways we perceive ourselves. Her curiosity extends from emotional experiences to the biological processes that influence our relationship with our bodies. Art, design, gastronomy, and travel are also among her interests, enriching her editorial perspective and encouraging her to explore stories that reach beyond trends and conventional narratives.

Her work as Digital Editor encompasses the development and editing of bilingual content, interviews, event coverage, and features spanning the disciplines explored by Topics That Transform. Combining curiosity, creative sensitivity, and editorial judgment, Andrea seeks to identify the perspectives that allow a story to move beyond the obvious, paying attention to both its subjects and the broader context surrounding them. Her interest in connecting fashion, beauty, and luxury with wider cultural conversations informs an editorial approach grounded in research, clarity, and the relevance of each story.

Fernanda Merino is a Communications student at Universidad Panamericana whose curiosity leads her to explore a wide range of disciplines, from fashion and beauty to art, design, and contemporary culture. With a keen eye for developments both within and beyond the creative industries, she has a natural ability to spot emerging trends, discover new voices, and identify subjects beginning to capture attention. Her instinct for finding compelling stories is shaped by a constant awareness of evolving cultural expressions and the conversations unfolding across digital platforms.

Her interest in aesthetics goes hand in hand with a sensitivity to social issues, mental health, and well-being, enriching her perspective on trends and their connection to everyday life. She is interested not only in what is happening, but also in the ideas, people, and movements behind it. This curiosity allows her to draw connections across disciplines and approach content with a fresh perspective, always open to new references and forms of expression.

At Topics That Transform, Fernanda contributes to social media content creation, where her ability to identify trends and propose relevant topics has become one of her greatest strengths. Her eye for compelling stories, emerging talent, and ideas that resonate with audiences brings fresh perspectives and energy to the publication's digital presence. Her work reflects a creative sensibility and an emerging editorial instinct that enrich the way TTT engages with contemporary conversations.

Eduardo Olivar Moctezuma is a journalist and editor specializing in fashion, art, entertainment, and sustainable luxury, with more than two decades of experience in the publishing industry. Throughout his career, he has worked with some of Mexico’s most influential and widely circulated publications, while also leading titles dedicated to fashion, luxury, and entertainment. His experience has shaped an editorial perspective that connects journalism, creativity, and cultural transformation, with a particular interest in the stories and individuals shaping the international landscape.

In 2019, he relocated to Paris to serve as a correspondent for Vogue México y Latinoamérica, expanding his coverage of fashion, art, and culture from a European perspective. He also served as Director of Communications and Public Relations for Mexico for the Formula 1 Monaco Grand Prix, a role that brought together his experience in sports, luxury, and international relations. His work reflects an understanding of these industries and a keen awareness of their evolving figures, cultural codes, and forms of expression.

He has contributed to Esquire México and Vanitatis in Spain, and currently writes for ¡Hola! México. He is also part of World of Kindness (Wokii), a digital platform dedicated to sharing positive stories and promoting well-being. As Special Correspondent for Topics That Transform, he brings his experience and international perspective to selected interviews and special coverage exploring fashion, art, luxury, and contemporary culture, introducing the publication’s audience to compelling stories and influential voices from across Europe.