Claudia Valdez, former Vogue editor, international beauty journalist, and co-founder of Beauty Unscripted Media, has shaped the global beauty conversation with a raw perspective and an approach that challenges convention.
With over 12 years of experience, she has worked with the most influential publications and has been a key voice in redefining beauty standards.
Her signature is disruption, her tool is words, and her mission is clear: to challenge the status quo with intelligence, strategy, and an uncompromising vision.
Elizabeth Ulloa, celebrity makeup artist with over two decades of experience, two-time Emmy nominee, and founder of Beauty Unscripted Media, is a transformative force in global beauty.
Elizabeth has worked with some of the most influential figures in entertainment, blending her technical mastery with a unique sensitivity to diversity and self-love.
Her mission is clear: to build a world where real beauty and inclusion are non-negotiable, inspiring others to discover confidence in their own reflection.
Iconicity didn’t disappear. It transformed. In the algorithm era, beauty is no longer built on permanence, but on timing, visibility, and repetition.
Not every brand is built to innovate. Some are built to name what already existed. Cidra builds from legacy, not from trend.
Hair doesn’t lose control on vacation, it responds to a new environment. Understanding that shift redefines how we care for it.
From a lipstick that revisits the iconic gesture of color to new conversations around community, five movements reveal where the beauty industry is heading today.
The sculpted face, the bold brow, and the matte lip return with sharper precision as the techniques that defined the mid-2010s quietly reshape beauty again.
For years, the clean aesthetic framed makeup as restraint. In 2026, color returns as a language of expression, emotion, and presence.
