There is a very simple way to understand an editorial office: read what it publishes. But there is another, far more revealing one: observe how the people who build it live.
The pieces someone chooses again and again over time. The objects that appear on the table in every meeting. The small beauty rituals that survive even on the longest workdays. Over time, those details begin to reveal something deeper than aesthetic preference. They reveal a way of seeing the world.
At Topics That Transform, that language is clearly perceptible. It does not come from a style code or from a deliberately constructed aesthetic. It emerges from the women who shape the project and from the way each of them inhabits fashion, beauty and lifestyle through her own personality.
The styles of Claudia Valdez, Noemí Cruz, Elizabeth Ulloa, Andrea Bau and Fernanda Merino are not meant to resemble one another. Yet, within the same editorial environment, they end up outlining something broader: the visual universe of a platform where aesthetics are part of the cultural conversation.
Author: Claudia Valdez
“A newsroom also has style. And sometimes that is where its true identity reveals itself.”
Claudia Valdez, Founder & CEO
In the case of Claudia Valdez, presence has never been accidental.
After more than a decade interpreting the fashion, image and cultural industries through editorial work, she has developed a perspective that combines cultural insight, aesthetic sensitivity and a deep understanding of the narrative power of image.
As Founder & CEO of Topics That Transform, she directs the platform’s vision: an editorial space where style, culture, thought and narrative converge to explore the many ways identity is constructed in the contemporary world.
Her personal style reflects that same logic of precision: structured pieces, materials with character and accessories that function less as ornament and more as signs of identity.
Leather blazers and defined silhouettes appear frequently in her wardrobe, accompanied by objects that are discreet yet precise. Among them, a Saint Laurent cardholder that captures her approach to style well: functional luxury, clarity and permanence.
In beauty, her choice of Double Serum Foundation by Clarins reflects a preference for luminous, natural skin. Her fragrance, Patchouli 24 by Le Labo, adds an earthy, slightly smoky depth that those who know her immediately recognize as her signature.
Blazer Marie; by Maniére De Voir
pleated pants; by Antwerp
mules; by JUDE
Card holder with logo; by Saint Laurent
RIGID BRACELET; by MANGO
Jane in Brown Tortoise; by Elisa Johnson
PATCHOULI 24 EAU DE PARFUM; by LE LABO
Double Serum Foundation; by Clarins Paris
MAC LIPSTICK; in YASH
“The aesthetic has never been superficial. The way a woman chooses to inhabit her presence, what she wears, what she chooses, what she repeats, is also a form of cultural thinking.”
-CLAUDIA VALDEZ
Noemí Cruz Partner & Creative Director
For Noemí Cruz, style functions as a natural extension of visual intuition.
As Partner & Creative Director of Topics That Transform, she is responsible for the creative direction that defines the platform’s aesthetic identity. From its visual language to the way each story is translated into imagery. Her relationship with fashion reflects the same creative language that guides her work: a mix of references, color and aesthetic freedom that never loses intention.
Denim appears frequently in her wardrobe, accompanied by pieces that introduce texture and subtle vintage gestures. Her palette moves between earthy tones and vibrant accents, pinks, embroidery and unexpected details that add energy without disrupting the harmony of the ensemble.
Even the most everyday gestures become part of her aesthetic. A scarf, a scrunchie or a carefully chosen accessory can become the element that ultimately defines an entire look.
scrunchie; by good squish
shirt; by ARM RIO
Wide leg pants; by PAIGE ANESSA
Ankle boots; by TODS
sunglasses; by retrosuperfuture, in XBLACK
scrunchie; by good squish
“I’ve always been interested in style that retains a sense of intuition. When a piece does not just look good, but carries energy, history or character.”
-NOEMI CRUZ
Elizabeth Ulloa, Operating Partner
Elizabeth Ulloa, Operating Partner of Topics That Transform, is part of the structure that sustains the project in its day-to-day operations.
Her style leans toward clear, functional pieces: relaxed blazers, crisp shirts and clean-lined trousers that reflect a direct and practical approach to fashion.
In beauty, her routine follows that same logic: fresh skin, minimal makeup and soft fragrances that accompany rather than impose.
Her presence within the team responds to that same idea of balance: discreet, consistent and focused.
Mini Loop Camera Bag; by Bottega Veneta
black blazer; by THE ROW
high waisted black pants; by Everlane
Roxy boots; by Paris Texas
miansai screw cuff bracelet; by Mansai
SLIP TINT; by SAIE
Perfume ROsa Gardenia; by santa maria novella
Soft pinch liquid blush; by rare beauty
“For me, style has to feel clear. When something is well chosen, it does not need to impose itself in order to be noticed.”
-ELIZABETH ULLOA
Andrea Bau, Digital Editor
Andrea Bau, Digital Editor, brings an editorial perspective shaped by years of experience within the digital landscape. Her work translates the publication’s narrative into the rhythm of platforms, where image, timing and cultural reading define the contemporary conversation.
Her style often begins with the essentials: a white top, characterful denim, pieces that are easy to inhabit. From there, layers appear that transform the ensemble: a bomber jacket, a pair of cowboy boots, an unexpected accessory, a texture or a color that introduces contrast.
Among her favorite pieces is the Bisou Perle Logo Plaque Shoulder Bag by Jacquemus, a compact design that captures her approach to fashion: contemporary, feminine and slightly irreverent.
Her current fragrance, Fame Intense by Paco Rabanne, adds a warm, sweet and luminous note that completes her presence.
boots in bone; by Montserrat Messeguer
denim skirt; by montserrat messeguer
bomber jacket; by ZARA
Perle Logo Plaque Shoulder Bag; by Jacquemus Bisou
pearls; by parfois
sunglasses Triomphe Metal 01 in metal; by celine
Perfume fame intense; by paco rabanne
lip liner in BEIGE TURNER by; MAC
Voluminous Panorama Washable Mascara by; loreal
“I’m drawn to fashion that feels natural but considered. That balance between spontaneity and editing is what truly defines style.”
-ANDREA BAU
Fernanda Merino, Editorial Trainee
Fernanda Merino brings to the editorial team a creative perspective shaped by visual intuition and a natural sensitivity for contemporary narrative.
As Editorial Trainee, she contributes to content development and to the platform’s presence on social media, translating the rhythm of the digital environment into a narrative that remains clear, agile and visually aligned with the publication’s editorial voice.
Her style reflects that same freshness: well-chosen basics, relaxed denim, light shirts and comfortable silhouettes that serve as a starting point for small gestures of personality.
Rather than simply following trends, Fernanda observes how they are constructed and evolve in real time, bringing to the team a generational perspective that connects creativity, image and storytelling.
shirt by; brownie
grey pants by; Brownie
brown boots by; Stradivarius
gold bag by; parfois
Perfume La belle paradise garden by; Jean Paul Gaultier
square necklace (jade) by; Malandra Joyería
Bronzer by; too faced
Blush by; Patrick Ta
“I’m interested in fashion when it manages to tell something. Sometimes a single detail, a texture, a gesture, an unexpected combination, can turn an image into a story.”
– FERNANDA MERINO
The Style Behind a Newsroom
Observing the styles of Claudia Valdez, Noemí Cruz, Elizabeth Ulloa, Andrea Bau and Fernanda Merino is also observing how the identity of a newsroom is built. Not through uniformity or shared codes, but through distinct sensibilities that ultimately coexist within the same creative space.
Claudia’s structured presence, Noemí’s visual energy, Elizabeth’s practical clarity and Andrea’s contemporary reading reveal something rarely mentioned when discussing cultural media: the aesthetic of a newsroom is also shaped by the people who inhabit it.
At Topics That Transform, fashion, beauty and lifestyle are not simply editorial subjects. They are also part of the language through which the world is observed and interpreted.
