MASTHEAD
Claudia Valdez
Founder and Global Editorial Director
Claudia Valdez is the Founder and Global Editorial Director of Topics That Transform, a luxury bilingual digital editorial house redefining beauty as culture. A former Beauty Editor at Vogue México & Latinoamérica and professor at Condé Nast College, she is a global media leader shaping conversations at the intersection of beauty, wellness, identity, and narrative power.
With over 15 years transforming the cultural and aesthetic discourse of beauty, Claudia Valdez has become one of the defining narrative forces of her generation. Her work across leading international publications did not simply elevate the conversation, it reshaped its language. She helped establish a new visual and conceptual framework that challenges inherited ideals, expands collective imagination, and positions beauty as a site of cultural meaning, emotional depth, and intellectual power.
Claudia’s influence moves across disciplines. She operates where creative direction, narrative strategy, and cultural analysis intersect. Brands, cultural institutions, and creative leaders seek her perspective to understand the deeper forces shaping identity, emotion, and the evolving relationship between humans, beauty, and culture. Her work spans high-level brand consulting, keynote speaking, and mentoring emerging visionaries, contributing to the development of the next generation of global creative thinkers.
As the Founder and Global Editorial Director of Topics That Transform, Claudia leads a new model of luxury editorial storytelling. TTT is not a publication, it is a cultural engine built on narrative rigor, aesthetic intelligence, and the conviction that beauty is a transformative force. Under her vision, the platform becomes a space where journalism, artistry, and cultural thought converge to reimagine how stories are told and how influence is shaped. It amplifies bold voices, questions dominant narratives, and creates new cultural futures.
Elizabeth Ulloa
opERATING PARTNER
With over two decades of experience shaping powerful visual narratives, Elizabeth Ulloa has turned her career into a statement. A two-time Emmy nominee and recognized as a leader in the world of multicultural beauty, her work transcends aesthetics: it transforms faces into stories and campaigns into platforms for authentic representation. She has collaborated with celebrities, global media, and brands that seek more than beauty; they seek truth. Her trajectory is a testament to how vision and technique intertwine to challenge expectations and create space for new voices.
Elizabeth doesn’t just master visual artistry: she understands the power of images as a cultural language and a tool to amplify the stories that matter. She has worked alongside influential figures and thought leaders, building bridges between beauty, identity, and representation. Her influence extends far beyond the sets: she is an advocate for diversity and inclusion, and a mentor to the generations that follow.
Today, at Topics That Transform, Elizabeth leads with strategic and emotional clarity. Her vision not only beautifies: it reveals identities, challenges norms, and elevates those who have historically been left out of the frame. Here, her work speaks the language of visual power with intention and depth.
Noemí Cruz
PARTNER & GLOBAL CREATIVE DIRECTOR / HEAD OF DESIGN
With over a decade of experience as a designer and creative director, Noemí Cruz has turned aesthetics into an act of provocation and a vehicle for storytelling. Her work stands out at the intersection of art, culture, and design, where every proposal is a statement and every project, an opportunity to challenge the boundaries of convention. She has collaborated with global brands like Nike, Gatorade, Clinique, and Tony Robbins, as well as with visionary artists, always driven by her commitment to authenticity and innovation.
Her experience ranges from crafting visual identities for prestigious brands to directing editorial projects that explore the relationship between form and meaning. Noemí understands that design is not just image: it is language, it is identity, it is a reflection of the culture we inhabit and the one we seek to build. Her influence goes beyond the visual; it is a bridge that connects ideas, aesthetics, and communities, creating spaces for more inclusive and powerful narratives.
Today, at Topics That Transform, Noemí leads creative direction with a perspective that blends rigor and sensitivity. Her vision not only beautifies: it translates complex concepts into forms that captivate and move. Here, design does not adapt: it becomes a visual manifesto that amplifies the voices that matter and redefines the editorial future.
ANDREA BAU
DIGITAL EDITOR MEXICO
As Digital Editor of Topics That Transform, Andrea Bautista brings the platform’s editorial vision into the fast-paced, competitive online arena. With experience at Vogue México y Latinoamérica and ELLE México, she has designed and led content that fuses fashion, beauty, and culture with a fresh, relevant, and multilingual voice for global audiences.
Her work unites journalistic storytelling with creative strategy to build platforms that inspire, connect, and give visibility to new voices. Passionate about beauty in all its dimensions, Andrea explores its hormonal, emotional, and inner layers — especially from her generation’s perspective.
For her, beauty is dialogue, reflection, and community: a vehicle to challenge stigma, celebrate authenticity, and embrace it from the inside out. In a crowded digital landscape, Andrea ensures that every piece carries as much substance as style, leaving a mark and igniting real conversation.