Valentine’s Day is one of those moments in the year when everything is translated into small symbols. Love, affection, and friendship take shape through color, gestures, and objects, a visual language that allows certain houses to revisit romance without the need for grand statements.

Under that same idea, Bottega Veneta introduces its new Valentine’s Day capsule. A collection in which the house’s iconic Intrecciato takes hold of the red heart as its central symbol. Literal, romantic, and unapologetic, it becomes a gesture that accompanies the silhouettes without disrupting the brand’s language. A space where emotion can turn into a gift and extend far beyond February 14th.

Author: aNDREA BAU

 One Date, Multiple Readings

In recent years, Valentine’s Day has become an increasingly compelling territory for luxury fashion. Not as a literal celebration, but as a moment in the calendar that allows brands to reinterpret affection through their own codes.

Some houses, such as Jacquemus, have approached the date through punctual gestures: small, singular drops that leverage the symbolism of the day to reinterpret icons. Others, meanwhile, have chosen a more conceptual approach, like Loewe, which has explored romance through cultural narratives and literary references. Nevertheless, in every case, the date ceases to be the center and becomes a point of departure, an excuse to translate emotion through each brand’s own language.

The Heart, According to Bottega Veneta

For Bottega Veneta, this translation of romance centers on the ultimate symbol of love: the heart. Red, recognizable, and unambiguous, it integrates into the brand’s artisanal weaving, the Intrecciato, as if it had always belonged there. Not as an accessory gesture, but as part of its visual code.

From there, the capsule moves through different house silhouettes, reworking them through this precise detail. The heart appears on a dust bag that sheds its secondary role, on the larger-scale Hop bag, and on more contained pieces such as the Mini Jodie. The journey culminates with the Heart Tote, where the symbol stops accompanying and becomes form.

As for the color palette, soft and restrained tones (pale pinks, muted greens, and warm neutrals) serve as a base that allows the red to stand out without overpowering. The materiality, faithful to the house’s language, maintains a balance between structure and tactility: leathers that feel lived-in, surfaces that invite touch, forms that support the symbol without dramatizing it.

Beyond the Bag

The capsule does not stop at its main silhouettes. The Bottega Veneta heart extends to smaller objects: passport holders, charms, wallets, and cardholders. Pieces that do not seek protagonism, yet reinforce the collection’s central idea: romance can also inhabit the everyday.

Epilogue

Today, Bottega Veneta does not attempt to redefine love or turn Valentine’s Day into a manifesto. It simply makes it visible. It takes a universal symbol and places it within its own codes, with the same precision through which it has built its identity over time.

Perhaps that is where the strength of the day of love lies: in not asking design to explain emotion, but to accompany it—even when the date itself begins to fade.