Rare Beauty Reunites Selena Gomez and Demi Lovato: Delena, Nearly 25 Years Later

From childhood memories to “Still Making Each Other Blush,” Selena Gomez and Demi Lovato reunite for a Rare Beauty campaign celebrating nearly 25 years of friendship and revisiting one of the most memorable bonds of the Disney era.

Long before Selena Gomez founded Rare Beauty and Demi Lovato established herself as a recording artist, the two shared a friendship, a camera, and a fascination with makeup. They grew up in front of a generation that first discovered them on Disney Channel and later followed their homemade YouTube videos, where their friendship unfolded with a more spontaneous kind of intimacy.

Nearly 25 years after that friendship began, Rare Beauty brings them together for Still Making Each Other Blush, a campaign that places Delena back in the same frame, this time around one of the most recognizable products from Gomez’s beauty brand.

From YouTube Videos to the World of Rare Beauty

Selena and Demi met as children, long before either became famous. Their friendship accompanied the early years of their careers and was documented through photographs, interviews, and videos that remain part of their fans’ collective memory. Today, that archive takes on new meaning through the statements both artists have shared for the campaign.

For Demi, the reunion carries a particularly personal connection to those early years. Alongside memories of filming videos together and playing with makeup in their bedrooms, she reveals that she has loved Rare Beauty’s liquid blush since the brand first launched.

“Selena and I have shared a lot of memories over the years since childhood, so being able to connect in this way, in a campaign that feels so nostalgic to both of us, is such a full-circle moment. I’ve loved her liquid blush since she launched the brand so this was really fun to work on. Being on set together felt like we were back in our old bedrooms making YouTube videos and playing with makeup.” — Demi Lovato

That detail gives the project a distinctive dimension. Demi is not discovering the product through this collaboration; she already knew and loved it. The campaign brings together a childhood friendship, a beauty brand founded by Selena, and a product Demi had admired long before stepping onto the set.

^{Selena Gomez and Demi Lovato pose together for the Rare Beauty campaign / Courtesy of Rare Beauty}

Selena Gomez and Demi Lovato: A Reunion Filled with Memories

Selena, meanwhile, reflects on the significance of sharing another project with someone she has known since the earliest years of her life.

“The experiences I’ve shared with Demi are truly unique. Coming together for this campaign was a beautiful reminder of that history and a chance to celebrate who we are today. One and the same….always.” — Selena Gomez

Her final words reference One and the Same, the song they performed together during their Disney years, offering an instantly recognizable nod to those who have followed their story from the beginning.

^{_{Rare Beauty "Still Making Each Other Blush" / Courtesy of Rare Beauty}}

Still Making Each Other Blush: A Friendship Told Through Makeup

Against a backdrop of colorful dresses, crowns, and playful, fantasy-inspired scenery, Selena and Demi appear in images that move beyond the conventional codes of a beauty campaign. The visuals have a distinctly theatrical quality, with both women sharing the spotlight in photographs where their reunion is as much a focal point as the makeup itself.

The title Still Making Each Other Blush plays on the dual meaning of blush: the beauty product and the spontaneous act of blushing. It is a fitting expression for a launch rooted in a friendship that began long before Rare Beauty existed.

Delena: The Soft Pinch Liquid Blush Bundle

The collaboration takes shape through Delena: The Soft Pinch Liquid Blush Bundle, a special set featuring two shades of Soft Pinch Liquid Blush and the Soft Pinch Blush Brush. Selena wears Hope, a nude mauve, while Demi wears Virtue, a beige peach. Both liquid blushes deliver highly pigmented color in an easily blendable formula that requires only a small amount of product.

Available exclusively at RareBeauty.com beginning October 28, 2026, the bundle is priced at $50, with a combined product value of $76.

Delena, con el paso de los años

What makes this campaign particularly compelling extends beyond the launch itself. When Selena and Demi first began sharing videos and memories in front of the camera, neither had yet embarked on the professional journey that would bring them to this moment. Today, one has built her own beauty brand, and the two reunite for a project that revisits something they loved doing together as children.

Nearly 25 years later, Selena and Demi are sharing the spotlight once again. Makeup is still part of the picture. What has changed is everything they have built along the way.