NEW BEAUTY LAUNCHES. A curated edit of the products that are not just making headlines—they’re reshaping the narrative.
Beauty is no longer measured by immediacy—but by lasting impact.
In a world overwhelmed by formulas, launches, and fleeting trends, a new wave rises—one that doesn’t just beautify, but redefines.
This is a curated glimpse into what’s shaping the future: from ritual-elevating essentials to icons who challenge convention with elegance and purpose.
Every name here is a statement.
1. Acqua di Parma – Buongiorno: The Fragrance of a New Beginning
Buongiorno isn’t just a fragrance—it’s a bottled ritual. A tribute to the Arte di Vivere, this Eau de Parfum captures the essence of spring in the Tuscan hills: damp soil, warm skin, and barefoot steps through dew-laced gardens. Codistilled basil and petitgrain meet in a luminous aromatic blend that opens with lemon, spearmint, and rosemary, and blooms into a heart of lavandin and mandarin leaf. The cedarwood-amber-musk base lingers like a sunrise on your skin—quiet, sensual, unforgettable.
2. Vacation – Studio Tone SPF 50: Where Protection Meets Glow
This isn’t just sun care—it’s a complexion revolution. Studio Tone’s silky bronzing drops deliver SPF 50 along with skin-nourishing actives like ceramides, collagen peptides, and ferulic acid. The result? A radiant golden glow that protects and enhances, whether under makeup or worn solo. Co-created with dermatologist Dr. Elizabeth Hale, it’s skincare that elevates the everyday.
3. Merz Aesthetics – Salma Hayek x Ultherapy Prime: The Face of the Future
At 58, Salma Hayek Pinault isn’t chasing youth—she’s rewriting the definition of beauty. As global ambassador for Ultherapy Prime, she champions a non-invasive ultrasound treatment that naturally lifts and boosts collagen without downtime. “It’s the future of beauty,” she shares. One session. Subtle results. Long-lasting transformation. A quiet revolution where elegance replaces extremes.
4. Summer Fridays – Jet Lag Eye Patches: Your Eyes, But Rested
These patches are your instant reboot. Infused with hyaluronic acid, glycerin, caffeine, and peptides, they hydrate, de-puff, and awaken tired eyes in minutes. The contoured hydrogel design hugs under-eyes perfectly, making them ideal post-flight, pre-event, or for erasing the night before. Skincare that works while you exhale.
5. Anastasia Beverly Hills – Impeccable Blurring Second-Skin Matte Foundation
More than makeup, this is performance skinwear. Impeccable Blurring delivers medium to full coverage with a velvet-matte finish, powered by Hyaluronic Acid and Precision Blur Technology. Pores fade. Lines soften. Skin looks filtered—without the filter. Lightweight, breathable, and wear-tested for 12 hours, it’s your skin, elevated.
EDITORIAL CLOSER
In a landscape saturated by noise, these launches speak with intention. They reflect a deeper shift—from immediacy to impact, from flash to substance. Here, beauty reclaims its purpose—not just in how it performs, but in what it stands for.
