When it comes to beauty, “new” is no longer enough. What matters is what sparks conversation. What turns an everyday gesture into experience, into identity.
This season, we chose five picks that stand on their own: some already recognized in the industry for their flawless formulas, others emerging as the freshest novelties. From a natural ingredient elevated into a luxury ritual, to aesthetic medicine proving that self-care is also self-esteem.
These aren’t launches: they are the present rewriting beauty.
By aNDREA BAU
These aren’t launches: they are the present rewriting beauty.
From Conscious Rituals to Undisputed Classics
Hyeja Matcha Gentle Mud Cream Mask
Matcha has always carried a secret ritual, almost magical. We drink it to restore balance, we praise it as Asia’s green gold… and now, we wear it on our skin. Hyeja, the Korean brand that sees skincare as a mindful pause, turns it into a creamy mask that cleanses without stripping, hydrates without excess, and soothes without effort.
The formula is simple yet powerful. Matcha packed with antioxidants, clays that draw out impurities without drying, and niacinamide with centella asiatica to strengthen hydration and reduce irritation. The result: a deep cleanse that feels like hitting reset on your skin.
Tous KAOS Eau de Parfum
Chaos does not always mean disorder; sometimes it is pure beauty. Today, Tous turns it into a manifesto with KAOS, its new fragrance that defies linearity and wears like a personal declaration. Contained in a faceted PinKaos prism that reflects light like a diamond, this piece is, on its own, an object of desire.
But it is not only about aesthetics: the scent also claims its place. The composition unfolds in three acts. First, a sparkling opening of red fruits and citrus. Then, a voluptuous heart of jasmine Sambac and rose. And finally, a warm trail of white woods and musk. A perfume not just to be worn, but to be imposed: because inhabiting chaos can also be an act of style.
Bioderma: 30 Years of Science and Beauty
In beauty, some formulas become trends and others make history. Sensibio H2O belongs to the latter. Three decades after its launch, it is still the number one micellar water recommended by dermatologists and a staple shared from vanity to vanity. A daily gesture that, today, feels like cultural heritage.
For its 30th anniversary, the brand is not only celebrating longevity. It also looks to the future with Photoderm X Defense, a sunscreen created for today’s skin. It protects against the sun, blue light, and digital aging. From the dermatologist’s office to the vanity and now into the digital era, Bioderma insists on the same idea: true modernity is caring for the essentials.
When Vision and Personal Style Set the Course
Maribel Yébenes: 50 Years of Aesthetic Excellence
Few visions endure for half a century; Maribel Yébenes’s is one of them. From Madrid, her name has become synonymous with innovation and excellence in aesthetic medicine, with an approach that views beauty not as correction, but as empowerment and self-confidence.
Today, her clinic celebrates 50 years of setting international standards. And while Spain honors her legacy, Mexico prepares to welcome her. Soon to arrive in the country through Palacio de Hierro, Maribel Yébenes confirms that beauty is not geography—it is a vision capable of transcending borders.
Michelle Salas x Alfaparf Milano Professional
Haircare deserves the same priority as skincare. Daily attention, intelligent formulas, and results that are not only visible but tangible. With Alfaparf Milano Professional, Michelle Salas translates that idea into action through the Semi Di Lino line. A collection designed to deliver shine, control frizz, and protect hair with undeniable efficacy.
Two pillars stand out: Cristalli Liquidi, the serum that instantly illuminates and polishes, and Thermal Protector, the invisible shield against heat. Essentials that embody the promise of the line: instant shine, intelligent protection, and hair that keeps up with the pace of today.
Five picks that are not just novelties, but signals of where beauty is heading.
Where Hype Ends and Criteria Begins
Five picks that are not just novelties, but signals of where beauty is heading. Between formulas that endure, fragrances that impose themselves, and collaborations that redefine the present, this radar confirms that the conversation is no longer about collecting launches, but about identifying what truly transforms.
