Anniversaries are usually about looking back—celebrations anchored in the past, in achievements, in what has already been done.
But when Natura Bissé celebrated 25 years of its iconic Diamond Collection, it chose not to look back, but forward.
Bel Air was the chosen setting. Not for what it traditionally represents in the world of luxury, but because in the heart of one of the most exclusive locations on the planet, the idea that luxury is merely an image was shattered.
Within those walls, beauty wasn’t sold, it was experienced. And what happened there will never be repeated in the same way.
There were no displays of products lined up like trophies.
There were no mirrors dictating what beauty should look like.
There were no speeches explaining how one should feel.
Guests arrived with an idea of what they were about to experience. They left with an entirely different certainty.
BEL AIR AS A TURNING POINT: LUXURY IS NO LONGER WHAT WE THOUGHT IT WAS
From its very first edition, this space has been more than just an event. It is a manifesto.
This year, with Bel Air as the backdrop, the vision was even bolder. If there was ever a place that embodied traditional luxury, it was here. And that’s precisely why the rules were rewritten.
It was not about ostentation but perception.
It was not about objects but presence.
It was not about exclusivity but authenticity.
Here, luxury was no longer a status symbol but a sensory experience.
And when the industry wonders what happened that night in Bel Air, it will realize that it wasn’t just beauty that changed. Everything changed.
DIAMOND ACUPUNCTURE: THE SENSORIAL UNLOCKING
Breathe.
Close your eyes.
Feel your skin.
Third eye.
Throat.
Earlobes.
Each pressure point is not just a simple touch.
It’s a key unlocking sensations you had forgotten.
This wasn’t a facial.
This wasn’t just another skincare treatment.
It was an energetic reprogramming.
When the guests opened their eyes, it wasn’t their reflection that had changed. It was the way they inhabited their own skin.
This isn’t marketing.
This isn’t a trend.
This is what happens when luxury stops being an object and becomes a state of consciousness.
“This is what happens when luxury stops being an object and becomes a state of consciousness.”
TASTE OF BEAUTY: WHEN BEAUTY IS TASTED
Beauty is often associated with sight and touch. But what happens when luxury translates into an entirely different sense?
As part of the 25th anniversary of Diamond Collection, the brand took its skincare expertise beyond the skin and transformed it into a new sensory language.
Taste of Beauty was not a dinner. It was not a menu.
It was the gastronomic manifestation of what Diamond Collection feels like on the skin.
Firmness was felt on the palate.
Radiance had its own flavor.
Textures mirrored the sensation of a skincare treatment.
A velvety bite that evoked the texture of the cream on the skin. A citrus burst that replicated the freshness of the treatment. A subtle but profound finish, lingering on the palate just like perfect hydration lingers on the skin.
This was not indulgence.
This was proof that beauty is not just seen, touched, or applied. It is tasted.
Because when the senses align, luxury stops being an image and becomes a complete experience.
THE BRANDS THAT DON’T JUST SELL PRODUCTS, THEY REWRITE LUXURY
This gathering not only reinforced Natura Bissé’s leadership, but also became a meeting point for brands that are redefining luxury through craftsmanship, sustainability, and authenticity.
Flabelus – Reinventing the Spanish espadrille with designs that don’t follow trends, because they belong to all of them.
Clo Madrid – Garments that understand movement as language and fashion as an extension of the self.
Molecot Porcelain – Porcelain that isn’t decoration, but functional art with memory.
In a world dominated by the ephemeral, these brands aligned with Natura Bissé to prove that real luxury is what lasts.
“Because when the senses align, luxury stops being an image and becomes a complete experience.”
WHEN BEAUTY IS A REFUGE, NOT JUST A PLEASURE
In this space, the skin was not a symbol of youth. It was a testament to resilience.
The Ricardo Fisas Foundation has changed the lives of hundreds of people through oncology-focused skincare treatments.
Because when the skin changes, identity changes with it.
Because when the skin heals, self-perception is rebuilt.
Because looking in the mirror again is not vanity. It’s a homecoming.
This was not an isolated gesture. It is part of Natura Bissé’s very essence: understanding that beauty is not just what is seen, but what is felt and reclaimed.
THIS WASN’T AN EVENT. IT WAS A MESSAGE TO THE INDUSTRY.
There was no product launch.
There was no recycled idea of luxury.
Here, beauty stopped being a reflection and became a sensory revolution.
As the guests walked out,
as the golden light of the afternoon faded,
as silence reclaimed the house,
it became clear that this was not just another campaign.
Skincare can no longer be just another product.
Luxury can no longer be just a status symbol.
Beauty can no longer be just what is reflected.
Natura Bissé has just defined a new era.
And if the industry wasn’t ready, that’s the industry’s problem.
The revolution has begun.
Because at the end of the day, beauty is not about what we try to erase—it’s about what we choose to leave behind.
