Claudia Valdez, former Vogue editor, international beauty journalist, and co-founder of Beauty Unscripted Media, has shaped the global beauty conversation with a raw perspective and an approach that challenges convention.
With over 12 years of experience, she has worked with the most influential publications and has been a key voice in redefining beauty standards.
Her signature is disruption, her tool is words, and her mission is clear: to challenge the status quo with intelligence, strategy, and an uncompromising vision.
Elizabeth Ulloa, celebrity makeup artist with over two decades of experience, two-time Emmy nominee, and founder of Beauty Unscripted Media, is a transformative force in global beauty.
Elizabeth has worked with some of the most influential figures in entertainment, blending her technical mastery with a unique sensitivity to diversity and self-love.
Her mission is clear: to build a world where real beauty and inclusion are non-negotiable, inspiring others to discover confidence in their own reflection.
Thirty years later, “Soy Totalmente Palacio” returns as reaffirmation. The new El Palacio de Hierro 2026 campaign confirms that some slogans become cultural identity.
